About Me
Crafting Success in Digital Marketing & E-Commerce
With over 8 years of experience in digital marketing and e-commerce, I specialize in driving brand visibility, optimizing marketplace listings, and creating data-driven campaigns that increase profitability. My career spans dynamic markets in the UAE, Qatar, and beyond, where I’ve collaborated with cross-functional teams to craft high-impact strategies that resonate with target audiences. I’m passionate about helping brands thrive in competitive landscapes, utilizing platforms like Amazon, Noon, Shopify, and WooCommerce to maximize reach and results.
Digital Marketing Specialist in Dubai
My Experience
In my current role at Enthusiasm Star General Trading in Dubai, I focus on creating data-driven strategies that yield impactful results. I’ve managed end-to-end e-commerce operations, developed high-conversion SEO and PPC campaigns, and applied A/B testing for continuous optimization. My expertise in product listing and keyword optimization, along with a strong command of inventory and order management, ensures seamless operations and growth for every brand I work with.
Previously, I served as a Graphic Designer for Ansar Group in Qatar, where I created digital and in-store designs, developed seasonal campaigns, and honed my skills in Adobe Suite and Canva. These experiences equipped me with a unique combination of analytical and creative skills, enabling me to develop cohesive, customer-centric campaigns that boost brand loyalty and drive sales.
Core Competencies
- Marketplace Optimization & Brand Visibility: Skilled in optimizing listings on Amazon and Noon, driving visibility and increasing conversions.
- SEO & PPC Campaigns: Proven expertise in creating high-ROI campaigns on Amazon and Google Ads, leveraging analytics to refine and optimize for growth.
- Visual Content Creation: Proficient in Adobe Photoshop, Illustrator, and Canva, with a strong background in creating visuals that resonate with target audiences.
- Cross-Functional Collaboration & Strategy Execution: Effective collaborator with teams across design, operations, and marketing, ensuring cohesive and impactful campaigns.
Notable Achievements
- Increased profits by within two quarters through data-driven listing optimization and targeted PPC strategies.
- Created high-conversion product listings that consistently ranked at the top in competitive markets.
- Designed and managed seasonal and in-store campaigns that drove brand engagement and consistency across all channels.
Education & Certifications
Academic Qualifications
MBA – Digital Marketing
university of bedfordshire united kingdom( 2023)
Advanced Level (A/L) – Sri Lanka (Passed)
Year: 2006
Ordinary Level (O/L) – Sri Lanka (Passed)
Year: 2003
Diplomas & Certifications
Professional Diploma in Digital Marketing
Asia Pacific Institute of Digital Marketing, Oct 2021Search Engine Optimization (SEO)
Asia Pacific Institute of Digital Marketing, Aug 2022Advanced Diploma in Graphic Design
Sri Lanka Institute of Printing (SLIOP), Dec 2013Web Design Certification
Edoxi Training Institute, Aug 2018Google Analytics Certification
Google Digital Academy (Skillshop), Feb 2023Fundamentals of Digital Marketing
Google Digital Garage, Apr 2020
Professional Experience
Digital Marketing Executive – Amazon & E-Commerce Specialist
Enthusiasm Satar General Trading LLC – Dubai, UAE
📅 June 2016 – Present
Managed and optimized Amazon Seller Central and Noon Seller Center accounts
Increased product visibility using Amazon SEO, keyword research, and A+ content
Launched high-ROI PPC campaigns and Amazon ads to drive sales
Executed data-driven strategies for brand positioning across UAE marketplaces
Built and analyzed Google Ads, Facebook Ads, and Instagram campaigns
Developed email marketing funnels to boost engagement and retention
Conducted competitor analysis and trend research to expand product reach
Graphic Designer – Marketing & Visual Communications
Ansar Group of Companies – Doha, Qatar
📅 July 2014 – July 2015
Created visual assets for brochures, flyers, banners, and social media content
Designed print-ready marketing collateral aligned with campaign objectives
Collaborated with marketing team for cross-platform brand campaigns
Managed simultaneous creative projects with tight deadlines
Researched global design trends to deliver modern, effective visuals