Most Google Ads guides use made-up numbers. This one uses real data. I manage digital marketing for Enthusiasm General Warehouse, a warehouse storage and 3PL company in Al Quoz, Dubai. In October 2026 we launched a new Google Search campaign to reach businesses looking for storage and fulfilment space. Below are the actual results from 5 to 22 October 2026: what worked, what wasted money, and what I’m changing next.
Key takeaways
- Cost per click fell from AED 3.91 on day one to around AED 1.30–1.90 within days.
- One keyword, “warehouse space dubai”, brought 38% of all clicks.
- About 15% of the spend went to people searching for other companies by name.
- 84% of clicks came from mobile phones, mostly between 9 AM and 2 PM.
- No conversions were recorded, so enquiry tracking is the first thing to fix.
The campaign at a glance
| Metric | Result (5–22 Oct 2026) |
|---|---|
| Campaign type | Search, 2 ad groups: Warehouse Storage and Ecommerce 3PL |
| Keywords | 25 (22 phrase match, 3 exact match) |
| Impressions | 5,362 |
| Clicks | 588 |
| Click-through rate (CTR) | 10.97% |
| Average cost per click | AED 1.43 |
| Total cost | AED 837.99 |
The Warehouse Storage ad group took most of the budget (434 clicks, AED 610.65). The Ecommerce 3PL ad group brought 153 clicks for AED 225.39.
Lesson 1: the first days are expensive, then the cost settles
On the first day, the average cost per click was AED 3.91. By the third day it had dropped to AED 0.82, and for the rest of the period it stayed mostly between AED 1.30 and AED 1.90. If you pause a new campaign after one expensive day, you never see this. Give a new campaign at least a week before you judge its cost.
Lesson 2: a few keywords do most of the work
| Keyword (match type) | Clicks | Cost | CTR |
|---|---|---|---|
| warehouse space dubai (phrase) | 222 | AED 278.44 | 10.98% |
| warehousing company dubai (phrase) | 78 | AED 126.97 | 10.00% |
| 3pl company dubai (phrase) | 64 | AED 106.19 | 8.94% |
| 3pl dubai (phrase) | 58 | AED 73.72 | 13.78% |
| warehouse services dubai (phrase) | 55 | AED 79.29 | 15.03% |
One keyword, “warehouse space dubai”, brought 222 of the 588 clicks (38%). At the same time, 9 of the 25 keywords got no clicks at all, including “climate controlled storage dubai” and “amazon fba storage dubai”. The lesson: start with a short keyword list, then move your budget to the words people actually search for.
Lesson 3: phrase match also brings in other companies’ names
This was the biggest surprise in the search terms report. Many of the searches that showed our ads were for a specific other company or a warehouse address: other logistics companies’ names, a marketplace’s warehouse location, or full street addresses. Most of these people were probably not looking for a new storage provider. They wanted to find a place they already knew.
In the top 100 search terms alone, I counted about 88 clicks and AED 129 (around 15% of the total spend) from searches like this. The fix is to add these company names, plus words like “address”, “location” and “gate”, as negative keywords, and to check the search terms report every week.
Lesson 4: clicks are not results until you track enquiries
Google Ads recorded 0 conversions in this period. That doesn’t automatically mean the campaign failed. It means no enquiries were counted as conversions inside Google Ads, so Google can’t tell which keywords bring real customers. Without conversion data, you can’t calculate cost per lead, and Google’s automated bidding has nothing to learn from.
For a local service business, set up these conversions before you spend serious money:
- Contact form submissions (a thank-you page or form event)
- Clicks on the phone number
- Clicks on the WhatsApp button
- Calls from the ads themselves (call reporting)
Lesson 5: B2B searches still happen on mobile, during work hours
| Device | Clicks | Cost | Avg. CPC |
|---|---|---|---|
| Mobile phones | 496 (84%) | AED 693.72 | AED 1.40 |
| Computers | 91 (15%) | AED 142.65 | AED 1.57 |
| Tablets | 1 | AED 1.62 | AED 1.62 |
You might expect business owners to look for warehouse space on a computer. In reality, 84% of clicks came from mobile phones. So the landing page must load fast on a phone and have a one-tap call or WhatsApp button.
The hourly report shows impressions peak between 9 AM and 2 PM and drop sharply after 10 PM. With a limited budget, an ad schedule focused on business hours is a sensible next test.
What I’m changing next
| Problem found | Next action |
|---|---|
| No conversions recorded | Track form, phone, WhatsApp and call conversions |
| Clicks from other companies’ names and addresses | Add negative keywords; review search terms weekly |
| 9 keywords with no clicks | Remove them or test different wording |
| 84% of clicks on mobile | Check landing page speed and the call/WhatsApp buttons on mobile |
| Most searches between 9 AM and 2 PM | Test an ad schedule focused on business hours |
I’ll update this post with the next period’s results once these changes are live.
New to Google Ads? Start with my Google Ads beginner guide. If your ads don’t show at all, read why Google Ads are not showing.
Written by
Uddhika Madhuranga Rodrigo
UAE-based digital marketing and e-commerce specialist with 10+ years of hands-on experience in Amazon Seller Central, Noon Seller Center, Shopify, WooCommerce, SEO, paid ads and analytics. I write practical guides for beginners and small businesses based on real work, not theory.